Panizzi's brand ambassador is a man of experience and who appreciates human contact in his work over any other aspect. Linked by a strong friendship to our company founder, he can only bring great value to the promotion of our outstanding Vernaccia di San Gimignano all over the world.
#panizzipeople 19: Angiolino Amato
What is your job at Panizzi?
I am Panizzi’s brand ambassador: I represent Panizzi’s excellence anywhere in the world through targeted contacts with end customers and importers.
What is the most important skill in you job?
Love. It goes beyond mere passion that may be temporary and quickly run out. And it has a double meaning: love for wine and love for people. Love for wine is love for research, quality, every detail behind a well-made product, and in my case it is something that lasts a lifetime; love for people is a positive and open attitude towards others aimed at conveying a message of value, like love for wine, precisely. Without these elements I find it impossible to achieve any of the goals that my work involves.
What is your favourite element in you job?
Friendships that are born thanks to my work: when a group of people taste, appreciate, analyze wine, they are brought together; wine represents a common ground that unites even very different individuals and can transform superficial relationships into great friendships.
What did you do before working at Panizzi?
I used to work in the travel industry in important hotels. I did that for 25 years. I worked in many countries and when I was living in Frankfurt I got very close to the world of wines and started to import Tuscan wines to Germany. Thanks to this activity I discovered Panizzi’s wines and, subsequently, Gianni Panizzi, the owner at the time.
How did you meet Gianni?
I had some wine from Panizzi in the wine list of our hotel restaurant and when the opportunity came, I volunteered to meet Gianni. I came to San Gimignano to participate in Panizzi’s harvest. We had a very good feeling about each other from the very start. Then a small inconvenience occurred: late in the evening Gianni went to check on a thermostat and, returning to his bedroom, he fell and broke his arm. We helped him and I offered to support him in completing the harvest, even though I was not at all a wine expert at the time. I stayed a whole week in San Gimignano and I got to know the company very well. Above all Gianni and I developed a profound friendship that lasted until his death.
What do you do in your free time?
Wine has a special place in my spare time. I use the free time available to me to study other wines from other areas of the world. Knowledge of different territories is a great source of ideas. Gianni taught me this: once you know other winemaking philosophies and mechanisms, different flavors, different perspectives, than you can go back to your own wines and bring great value to them. Our Vernaccia di San Gimignano definitely has something special, something extra and anyone can taste that.
What is your favourite Panizzi wine?
Our green lable definitely represents me: it’s our signature wine. But when I learned to drink our Riserva I realized that it is able to give the greatest satisfaction. It keeps well for 5 or even 10 years. It is not easy to find a white wine that does that. A few months ago a Japanese importer friend of mine came to lunch at my house. He also was a good friend with Gianni Panizzi. I opened a Riserva Panizzi from 2005 to celebrate the good old days. After 14 it was still perfect, without even a small defect.
What is your favourite place in Panizzi?
Santa Margherita, the place that holds all of my old memories, where I met Gianni and where we became friends.
What is you favourite place in San Gimignano?
The very same one.