He welcomes visitors staying at Larniano but above all he is the living guide for Panizzi wines, because he guides customers in the tastings and sales of Panizzi’s wines. Competent, passionate and affable, Simone Brocchi is the next of our #panizzipeople. Let's get to know him better.
#panizzipeople 11: Simone Brocchi
What's your job at Panizzi?
I'm in charge of receiving guests and I take care of wine tastings and direct sales.
What is the skill that those who do your job cannot absolutely lack?
Language skills are key for welcoming customers, but above all for illustrating the particularity of each tasted wine with the necessary level of detail. Hospitality and kindness towards the guests are just as important: a smile can make a big difference so I am sure to have one on my face at all times. The main goal, here, is to make people feel comfortable, even if they are staying with us for a short time. People come to San Gimignano from all over the world, even from the most remote corners of the earth, and do not end here by chance: they come to us intentionally, so it is key to reward them from the very beginning of their experience with the right attitude, even before letting them taste our excellent products.
What do you like the most about your work?
I like direct contact with people. Selling is a very rewarding element of my job, because it means that I have been convincing, but mostly I like siding my guests in the tasting and conveying the pleasure of drinking our wines and unveiling the value of the work behind it.
What did you do before working at Panizzi?
I have done various jobs, always in direct contact with people, and in various countries, which allowed me to focus on the two main skills necessary for my work: kindness and openness to others and languages. From insurance to catering, customer management has been key for me. And selling insurances is certainly less fun than selling wine.
What do you do in your free time? What are your passions?
Photography is a great passion. And some sports.
What is your favorite Panizzi wine?
Among the white wines, my favorite is Vernaccia Riserva, a wine that has a longer elaborate vinification, and really has an extra gear. Now, from my point of view, the time for Riserva is now: people rely on their personal taste when they buy wine, so the product must be enchanting to be sold. Riserva is certainly not a simple wine, it is aromatic, it is difficult, different from the usual fresh white wine, but it enchants.
Among Panizzi's red wines, I was bewitched by both the Vertunno, exceptional for its quality-price ratio, and the Folgore, simply exceptional, suitable for a special dinner, a wine that sells itself.
What is your favorite place at Panizzi?
The Lombard Tower of Larniano, a fascinating place. Larniano is amazing because it hosts remains dating back to various ages, each of which has left a mark here.
What is your favorite place in San Gimignano?
I've known San Gimignano since I was little. My place of the heart is Piazza della Cisterna and Piazza del Duomo, that really amaze the first time you see them.