Behind a great company there always are great people. And these people must be told about: beyond the ability to do their job, there is passion, identity, a special bond with the territory of San Gimignano and an insatiable desire to create excellent wines.
In the next few months we will tell you about the people of Panizzi, the #panizzipeople, one by one, with a brief portrait and interview describing them, because each of them contributes to making our company and our wines great.
Now, to tell a complete and understandable story, we need to start from the beginning, so even if we have already told a lot about him, let's start from Simone Niccolai, owner of Panizzi.
Enjoy the reading!
#panizzipeople episode 1: Simone Niccolai
What's your job in Panizzi?
I am the owner: I inherited the company in 2005 from my father, who received it from Giovanni Panizzi, the founder.
What is the skill that those who do your job cannot absolutely lack?
Certainly the passion for wine: in my family winemaking, olive oil making and hospitality have always been there, first for a matter of survival (I'm talking about the beginning of the last century), then entrepreneurially. managing people and figures, which keep the company alive.
What is your favorite element in your work?
Innovation: after I joined Panizzi, some new wines were created, and they were born from my personal passion. I'm talking about Pinot Noir and Passito. Without my strong will and the indispensable contribution of the rest of the people in the company, winemaker and oenologist in the first place, these amazing products would not exist. I just love that Panizzi goes against the current and stands out, with products of the highest quality is priceless.
What did you do before working in Panizzi?
It would be better to ask "What do I do": I am the administrator of Luano Camp, which owns the Rimor brand, one of the leaders in the manufacturing of recreational vehicles, campers and caravans, my father's true creation, who founded it in 1978.
What do you do in your free time? What are your passions?
Golf and my German shepherd Birdie. The name is intentional.
What is your favorite wine in Panizzi? Which wine do you identify with most? Why?
My favorite wine is Vernaccia di San Gimignano Riserva, because it really is a great wine. The wine in which I identify myself most, however, is Pinot Noir, a pleasant folly in San Gimignano. We resemble each other: we are not at all obvious.
What is your favorite place in all of Panizzi?
Under the big tree at the top of the highest hill of the farm, with San Gimignano in front and the vineyards of Santa Margherita around. Wonderful.
What is your favorite place in San Gimignano and why?
I do not know. I was born jere and I have always breathes this air; San Gimignano is part of me and it would be a stretch to prefer one place over another. I go around the world continuously, passing from one metropolis to another, but when I see the towers, on this isolated hill, I know I have finally returned home. A truly unique corner? Piazza Pecori with its wonderful Ghirlandaio fresco, a surprise.
Vuoi leggere di più sulle #panizzipeople? Continua a seguirci.