We put quality in the first place, but with an attitude and a vision beyond the obvious. We are referring to our wines, of course, but also about many other aspects that characterize Panizzi, one among all our labels.
A time-challenging label
They were born together with the first wine from an idea of ianni Panizzi's, in 1989, along with the company logo and the figurative mark, which were conceived at the same time, in line with a proper and thoughtful positioning and brand protection choices.
How to express the concept of an excellent wine, born of a great Tuscan tradition, from the heart of San Gimignano, but ready to challenge the future thanks to a unique and revolutionary vision? The answer came from one of the most renowned design studios in northern Italy and left everyone stunned: there was no sign of the classic skyline made with the towers of San Gimignano, so abundantly used by other wine makers, but only three very stylized full-color squares in expressing fullness and strength and destined to become an iconic symbol of the company.
And the color? A deep green but in the meantime not cold, used ever since to label our Vernaccia di San Gimignano DOCG, the first made by the company, and represent the Panizzi: a full and absolute color, he wanted to be the first in a long series full of color variations that would characterize all other wines. And so it was.
The label today
So today our wine portfolio touches nearly the entire color spectrum, from the original green, in fact, to the latest label for the Passito, yellow, passing through colors like gold and silver for our most precious Vernaccia di San Gimignano wines (Riserva and Vigna Santa Margherita), to unusual shades such as Pinot Noir's cyan and Ceraso's coral pink.
The font was modern from the start, light and delicate, and has been the only thing that changed in 2012, leaving room for a fuller and more solid font, in line with the stability evoked by the three square. For these minor changes some graphic designers in the area around San Gimignano: they said to be honored to be able to put their hands to an object that they had known and studied in the textbooks: the Panizzi label set a new line in wine labeling, then.
What will change over time? Walter Sovran, Panizzi's Winemaker and Director: "Our identity is best represented by this label and, beyond regulatory compliance to be met, will not change. But given that innovation is in our DNA, it is not impossible that this label will continue to surprise in the years ahead, both for the colors that we will use to mark our new wines, both small additions that will, together with the technology now pervasive, provide important additional details to those who love and want to discover our wine".
Susanna Santini, Sales Manager, adds: "Our label is unmistakable: even surrounded by a thousand other wines, stands out and is immediately recognizable. In 1989 he was made a farsighted choice that continues to reward today".
Here are some labels to compare, created before and after 2012. Can you see the difference?