Again this year, we left Vinitaly behind us, with an edition that proved definitely important, whose audience was - in our opinion - particularly selective and targeted compared to the one in the last editions.
The highlights of the 2017 edition were four:
- The return of Evoè (year 2013), our long-lasting maceration white on the skins and produced in limited edition.
- A brand new coordinated image, both in the stand and paper material, in the name of modernity and immediacy.
- The Magicbox, a selection of three old vintages of our Vernaccia di San Gimignano Riserva: 2000, 2003 and 2009.
- Our latest corporate video.
Visits to San Gimignano
In April this year, in addition to the inevitable appointment of Verona, there have been oh so many interesting meetings in our wine estate in San Gimignano, aiming to support the export of our wines to wonderful places that could not be further away.
Shortly before Vinitaly, we received a visit from some Bahamas importers, with the clear objective of knowing the place of origin of our label: they had visited San Gimignano many years ago and they can now proudly import Panizzi to their wonderful island.
Together with them, our importer for Japan paid a visit.
Lastly, a group of agents from Manitoba, Canada, visited in the frame of a training program put forward by Tolaini, an Italian-Canadian professional wine-maker, owner of the homonymous company and a specialized wine-bar: every year Tolaini offers their most promising young agents a special tour of the producing sites of their top selling wines.
May on the road
Panizzi's promotiona tour goes live! Susanna Santini, our Sales Manager, has just started a grand tour around the world. Here are May's stops, the development of which you can follow step by step on our social accounts on Facebook and Instagram.
The second week of May, Susanna will visit New York City siding our top overseas importers. Be ready to see her ride a Vespa on 5th Avenue.
On May 15, Susanna will be in the Netherlands for a promotion dinner dedicated to Italian wine excellence in collaboration with Margaret Wines.
On May 19 Panizzi will attend for the second time Vinmässa 2017 with Idala Gård at the company headquarters in Sweden at Trelleborg.
On May 24 in Prague, Czech Republic, Susanna will represent for Panizzi at Festa del Vino Italiano with our importer in the country, Eno.
The month ends on the 30th, with a visit to Lake Constance, Germany, where Susanna always receives the warmest of welcomes, returning to Restaurant Pinocchio.