The 23rd edition of ProWein, which was held in Duesseldorf March 13th to 15th, has confirmed itself as an important event not miss: we were there from start to finish, proudly overseeing our stand featuring our new vintages.
Here are the immediate impressions of our Sales Manager Susanna Santini who represented Panizzi quality at the fair.
"Even more than to find new trade routes, it was important to be there to consolidate relations with the exporters that already work with us. Every year they renew their trust in our company because they know that we provide a special and high-quality product, a series of niche wines to be discovered, especially abroad, for true connoisseurs. It seemed only right to be at the fair and let them enjoy the new vintages, as well as update them on the changes taking place in the company, to qualify ourselves even more as reliable partners."
"Our stand was located in the Der Feinschmecker exhibition area, Segnitz partner, our importer in Germany and active in the industry for over 150 years, targeting high level enogastronomy across the country. From there we met many business representative and in particular GDA, a group of large purchase in the Netherlands, consisting of over 40 independent entities, with wine bars, wine bars and upscale restaurants, who is already a client but can increase their business with us."
"The peak of visitors was on Monday. Our booth was mostly visited by Germans, Swiss, Dutch, some of which had already been to San Gimignano and welcomed with enthusiasm the news of a Panizzi farm hotel, which will be officially inaugurated very soon."
Always present at the stand, Susanna nevertheless managed to snatch a tasting at Lis Neris, historic winery of Eastern Friuli and a log-time friend of Panizzi, and to have a collective dinner organized by Segnitz along with all their other Italian and foreign winemakers, attending the fair.
For stats lovers, here are some numbers. The others can be found on the official website of ProWein. Visitors were more than 55,000 and were the right ones (about 70% were middle or top managers), from all over the world, but the Asians are growing exponentially, while the exhibitors were 6,200. Italy was the most represented country (approximately 1,500 winemakers), followed by the other big in Europe, namely France (1,300), Germany (1,000) and Spain (550). The nations represented were 59.
Follow the next steps of Susanna, who isvisiting other clients on the way back, a true Ambassador of Vernaccia di San Gimignano quality in the world, as everyone in Panizzi (hashtag #supersusanna).